Behind the Scenes: Samantha Tavera

Behind the Scenes: Samantha Tavera

Meet Samantha Tavera, a New York native who graduated from the Savannah College of Art and Design in Fashion Design. Samantha's style seamlessly merges city chic with southern charm, creating a unique fashion narrative. Explore her world as she curates timeless ensembles and adds a touch of metropolitan allure to East + Up. 

What's your favorite aspect of living in Savannah and how does it influence your style?

Sam: Living in Savannah has its perks - easy travel and great weather are definitely my favorite aspects. While I used to adore snowy days in New York, I've developed a taste for the warmer southern climate. This shift has had a big impact on my style. I've embraced southern fashion, with cowboy boots becoming a closet staple. Even my music taste has taken a turn towards country tunes. It's fun blending my New York flair with the charm of southern style, creating a look that's all my own.

What's your favorite Tv Show/ Movie at the moment?

Sam: Right now, I'm all about "Yellowstone." It's like my latest addiction. And don't even get me started on "1883" and "1923"! Finished them both and I'm just blown away. The whole Dutton saga has got me hooked like nothing else. Can't wait for more drama, more cowboys, and more Montana views!

What fashion era resonates with you the most, and how does it influence your personal style and work at the store?

Sam: The fashion era that resonates with me the most is the 90s and 00s. I've always admired my parents' style. Growing up, I often raided my mom's closet, sporting her Bebe clothes, Ed Hardy pieces, and even strutting around my house at 5 years old in pumps and a fur coat.  

Can you share a behind-the-scenes glimpse into your typical day at the vintage clothing store?

Sam: On a typical day at the vintage clothing store, I kick things off by setting up shop and cueing up some energizing tunes. As soon as the store opens, I dive into making a to-do list for the day, encompassing social media content creation, inventory management, store organization, mannequin revamps, and tackling ongoing projects for the week. However, among these tasks, my peak moments come as I play vintage matchmaker for our customers, turning the shop into a fashion playground. It's the personal connections and shared love for all things vintage that make each day awesome.


What surprising hobby do you have that people might not expect? 

Sam: A surprising hobby of mine is cabaret dancing—I love the thrill of performing, the glamorous fashion, and the added mystery it brings to my personality."

If you could raid the closet of any fictional character, who would it be and why?


Sam: It would have to be Fran Fine from The Nanny. Her wardrobe was absolutely legendary, filled with bold prints, statement pieces, and daring fashion choices that always turned heads. 

What's your favorite part about working in a vintage clothing store?


Sam: My favorite part about working in a vintage clothing store is the freedom to express my authentic self. Here, I can express my unique style and personality without any boundaries. From curating social media content to helping customers find their perfect look, every day is a chance to showcase my authenticity and creativity.

If you had to go on a cross-country road trip with a famous person, dead or alive, who would it be?

Sam: Cher, hands down. Iconic, timeless, and full of sass – a road trip with her would be legendary.

What are your favorite vintage staple items in your closet?


Sam: First off, there's my trusty tiger ring, a bold statement piece that's practically become a part of me – I swear, it's like my lucky charm. Then there are my prized Harley Davidson boots, a find at a pop-up. And if the day couldn't get better, let me tell you about my black suede fringe jacket, an absolute game-changer. It was love at first sight.
Thank you for following along with us! Swing by our vintage heaven to shop with Samantha (@samanthatavera) and discover your own slice of retro bliss. See you there!

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